Marketplace growth · Integration · BI

Selling on Kaufland

Kaufland Global Marketplace is growing in Germany, Czechia, Slovakia, Austria and Poland — and competition is lower than on Amazon. The ideal second channel for expanding west.

The channel in numbers
Markets
Germany · Czechia · Slovakia · Austria · Poland
Category
Lower competition
Integration
Integration via Baselinker
Typical launch
days to a few weeks
Key factors
availability and shipping speed
We verify the data during your catalogue analysis.
01 — Scope

What we handle for you on Kaufland

  • Registration on Kaufland Global Marketplace
  • Catalogue integration via Baselinker
  • Listing localisation into German
  • Pricing strategy for each market separately
  • Orders straight into your system
  • Carrier integration for all five markets
02 — The process

Four steps.
No blind spots.

Technology is just the beginning. We also monitor channel economics, logistics, and everything that happens after the first orders come in.

01

Catalogue analysis

We will verify your data, margins, competition, and the real market potential.

02

Integration

We will integrate your products, inventory, pricing, orders, and carriers.

03

Launch

We will prepare the listings, localisation, and processes for a successful launch.

04

Growth and BI

We measure profitability, fine-tune pricing, and remove bottlenecks.

03 — FAQs

FAQ: Kaufland

01
Why Kaufland when there's Amazon?
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Less competition and an easier entry. For many product ranges, Kaufland is the fastest way into the German market — and it works brilliantly as a second channel alongside Amazon.

02
Can I sell in all five markets at once?
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Yes, from a single account. We set up prices and delivery for each market separately.

03
Which categories work on Kaufland?
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Home, DIY, sports, pet — a broad range. After analysing your catalogue, we'll tell you what has a chance.

04
How quickly can I start selling?
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With your data ready, it's a matter of weeks. We handle registration and category mapping.

Get started

Want to sell on Kaufland?

We will review your catalogue, target countries, and channel economics. We’ll give you a straight answer on where expansion makes sense and what it will take.